Código QR (código de barras bidimensional)

The Impact of CKM and Customer Satisfaction on Customer Loyalty in Saudi Banking Sector: The Mediating Role of Customer Trust

This study aims to explore the role of customer knowledge management (CKM) and satisfaction as antecedents of customer trust, and the mediating function of customer trust in the knowledge–loyalty and satisfaction–loyalty in the Saudi banking sector. This study intends to provide light on the signifi...

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Hovedforfatter: Abbas N. Albarq
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2023-03-01
Serier:Administrative Sciences
Fag:
customer knowledge management
customer satisfaction
loyalty
trust
Saudi
Online adgang:https://www.mdpi.com/2076-3387/13/3/90
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