Psychological determinants of customer loyalty: The interplay of satisfaction, trust, and financial security in Ukrainian banks
Type of the article: Research Article AbstractThis study seeks to clarify the psychological mechanism through which trust, perceived financial security, and satisfaction jointly shape customer loyalty in Ukraine’s banking sector under heightened uncertainty. Building on the concept of institutional...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
LLC "CPC "Business Perspectives"
2026-03-01
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| Colecção: | Innovative Marketing |
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| Acesso em linha: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/24058/IM_2026_01_Kiiko.pdf |
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