THE ROLE OF COMMITMENT AND RELATIONSHIP SATISFACTION ON FRANCHISEE LOYALTY / The Role Of Commitment And Relationship Satisfaction On Franchisee Loyalty

This study aims to examine the influence of commitment and relationship satisfaction on franchisee loyalty through the level of importance of each variable dimension. It gives new perspective of how to reach franchisee loyalty through each dimension of commitment and relationship satisfaction. Dimen...

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Detalhes bibliográficos

Principais autores:	Rusni Rusman, Abdullah Sanusı, Ikawati Karım
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Recep Tayyip Erdoğan Üniversitesi 2020-10-01
coleção:	Uluslararası Ekonomi, İşletme ve Politika Dergisi
Assuntos:	commitment relationship satisfaction franchisee loyalty franchise
Acesso em linha:	https://dergipark.org.tr/tr/download/article-file/891809
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