THE USE OF IMPORTANCE-PERFORMANCE ANALYSIS TO MEASURE THE SATISFACTION OF TRAVEL AGENCY FRANCHISEES
This study contributes to the limited literature on the satisfaction of travel agency franchisees. Spe- cifically, it aims to identify strengths and weaknesses of the system from the perspective of the franchisee. This study would enable franchisors to identify areas in which franch...
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| Publicat a: | RAE - Revista de Administração de Empresas |
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| Autor principal: | |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Fundação Getulio Vargas
2017
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=155149804004 https://www.redalyc.org/journal/1551/155149804004/ https://www.redalyc.org/journal/1551/155149804004/html/ https://www.redalyc.org/journal/1551/155149804004/155149804004.epub https://www.redalyc.org/journal/1551/155149804004/movil |
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