FRANCHISOR-FRANCHISEE RELATIONSHIP QUALITY: TIME OF RELATIONSHIP AND PERFORMANCE
Franchise literature disputes how the relationship between franchisors and franchisees develops over time. Traditional lifecycle theory views relationships following an ascendant curve, in which relationship quality and performance strengthen over time. Another pers...
Shranjeno v:
| izdano v: | RAE - Revista de Administração de Empresas |
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| Principais autores: | , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Fundação Getulio Vargas
2016
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| Teme: | |
| Online dostop: | https://www.redalyc.org/articulo.oa?id=155148577002 |
| Oznake: |
Brez oznak, prvi označite!
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