FRANCHISOR-FRANCHISEE RELATIONSHIP QUALITY: TIME OF RELATIONSHIP AND PERFORMANCE
Franchise literature disputes how the relationship between franchisors and franchisees develops over time. Traditional lifecycle theory views relationships following an ascendant curve, in which relationship quality and performance strengthen over time. Another pers...
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| Published in: | RAE - Revista de Administração de Empresas |
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| Main Authors: | , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
Fundação Getulio Vargas
2016
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=155148577002 |
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