COMPARATIVE QUANTITATIVE EVALUATION OF COMMERCIAL WEB SITES: THE ELECTRONIC COMMERCE LEVEL INDEX
This research seeks to fill the void of objective instruments for measuring busi - ness to customer (B2C), product-based, electronic transactions by developing the ‘E-commerce level index’ (ECLI), a tool working with different categories of variables related to what a company must have in its web...
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| Publicat a: | Revista Ciencias Estratégicas |
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| Autors principals: | , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidad Pontificia Bolivariana
2015
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=151350864002 |
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