COMPARATIVE QUANTITATIVE EVALUATION OF COMMERCIAL WEB SITES: THE ELECTRONIC COMMERCE LEVEL INDEX

This research seeks to fill the void of objective instruments for measuring busi - ness to customer (B2C), product-based, electronic transactions by developing the ‘E-commerce level index’ (ECLI), a tool working with different categories of variables related to what a company must have in its web...

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Bibliographic Details

Published in:	Revista Ciencias Estratégicas
Main Authors:	Anne Marie Zwerg-Villegas, Angélica Capón Flórez, Laura Gómez Cardona
Format:	Artigo
Language:	Inglês
Published:	Universidad Pontificia Bolivariana 2015
Subjects:	Administración y Contabilidad
Online Access:	https://www.redalyc.org/articulo.oa?id=151350864002
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