COMPARATIVE QUANTITATIVE EVALUATION OF COMMERCIAL WEB SITES: THE ELECTRONIC COMMERCE LEVEL INDEX
This research seeks to fill the void of objective instruments for measuring busi - ness to customer (B2C), product-based, electronic transactions by developing the ‘E-commerce level index’ (ECLI), a tool working with different categories of variables related to what a company must have in its web...
Gorde:
| Argitaratua izan da: | Revista Ciencias Estratégicas |
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| Egile Nagusiak: | , , |
| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Universidad Pontificia Bolivariana
2015
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| Gaiak: | |
| Sarrera elektronikoa: | https://www.redalyc.org/articulo.oa?id=151350864002 |
| Etiketak: |
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