COUNTRY OF ORIGIN EFFECT: THE CASE OF COLOMBIAN AUTOMOBILE CONSUMERS
The concept of Country of Origin (CoO) has been largely studied as part of the international marketing field. CoO can be defined as the general consumer’s perception of products from a particular country (Roth & Romeo, 1992). This research studies the automobile consumption process of the Colombian...
Shranjeno v:
| izdano v: | Revista Ciencias Estratégicas |
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| Glavni avtor: | |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Universidad Pontificia Bolivariana
2014
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| Teme: | |
| Online dostop: | https://www.redalyc.org/articulo.oa?id=151339264003 |
| Oznake: |
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