Anti-obesity Public Service Announcements: An Exploratory Study on Perceived Realism and Identification with Advertisement Characters
Mass media outreach represents an important vehicle to address widespread obesity; however, literature evaluating the effectiveness of the anti-obesity message is scarce, and the concept of identification has not been reviewed in that context. Identification with message characters and perception of...
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| Publicat a: | Actualidades en Psicología |
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| Autor principal: | |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidad de Costa Rica
2018
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=133258487002 https://www.redalyc.org/journal/1332/133258487002/ https://www.redalyc.org/journal/1332/133258487002/html/ https://www.redalyc.org/journal/1332/133258487002/133258487002.epub https://www.redalyc.org/journal/1332/133258487002/movil |
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