Anti-obesity Public Service Announcements: An Exploratory Study on Perceived Realism and Identification with Advertisement Characters
Mass media outreach represents an important vehicle to address widespread obesity; however, literature evaluating the effectiveness of the anti-obesity message is scarce, and the concept of identification has not been reviewed in that context. Identification with message characters and perception of...
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| Pubblicato in: | Actualidades en Psicología |
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| Autore principale: | |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidad de Costa Rica
2018
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| Accesso online: | https://www.redalyc.org/articulo.oa?id=133258487002 https://www.redalyc.org/journal/1332/133258487002/ https://www.redalyc.org/journal/1332/133258487002/html/ https://www.redalyc.org/journal/1332/133258487002/133258487002.epub https://www.redalyc.org/journal/1332/133258487002/movil |
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