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Anti-obesity Public Service Announcements: An Exploratory Study on Perceived Realism and Identification with Advertisement Characters
Mass media outreach represents an important vehicle to address widespread obesity; however, literature evaluating the effectiveness of the anti-obesity message is scarce, and the concept of identification has not been reviewed in that context. Identification with message characters and perception of...
Gorde:
| Argitaratua izan da: | Actualidades en Psicología |
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| Egile nagusia: | |
| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Universidad de Costa Rica
2018
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| Gaiak: | |
| Sarrera elektronikoa: | https://www.redalyc.org/articulo.oa?id=133258487002 |
| Etiketak: |
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