Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective
The study aimed to verify the impact of brand awareness, brand credibility, perceived quality, and perceived innovation as determinants of the intention to purchase SUV automobiles. For this purpose, quantitative research was carried out by applying a survey, with a convenience sample composed of 23...
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| Publicado no: | BBR - Brazilian Business Review |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
FUCAPE Business School
2021
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=123069068003 https://www.redalyc.org/journal/1230/123069068003/ https://www.redalyc.org/journal/1230/123069068003/html/ https://www.redalyc.org/journal/1230/123069068003/123069068003.epub https://www.redalyc.org/journal/1230/123069068003/movil |
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