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Agency Costs and Scarce Resources: Influences on Brazilian Franchising
This paper revisits a traditional issue in literature on franchising: the contractual mix (i.e., the proportion between franchised and company-owned stores). We analyze 270 Brazilian chains to better understand the Brazilian scenario. We stress the dynamics of this proportion over time considering t...
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Опубликовано в: : | BBR - Brazilian Business Review |
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Главные авторы: | , , |
Формат: | Artigo |
Язык: | Inglês |
Опубликовано: |
FUCAPE Business School
2019
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Предметы: | |
Online-ссылка: | https://www.redalyc.org/articulo.oa?id=123062260005 |
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