Social Business In Multinational Corporations: an Analysis of Marketing Practices
Social business (SB) as a category of organization that seeks to create long-term economic and social value for the majority of the people has attracted the attention of policy-makers, practitioners, and scholars. Some authors highlight the role that multinational corporations (MNCs) have in mitigat...
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| Publicado en: | Revista Eletrônica de Negócios Internacionais (Internext) |
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| Autores principales: | , , , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Escola Superior de Propaganda e Marketing
2017
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=557561285005 https://www.redalyc.org/journal/5575/557561285005/ https://www.redalyc.org/journal/5575/557561285005/html/ https://www.redalyc.org/journal/5575/557561285005/557561285005.epub https://www.redalyc.org/journal/5575/557561285005/movil https://doi.org/10.18568/1980-4865.12176-90 |
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