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The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems

In a scenario in which the State is unable to serve the entire population, private health organizations have emerged, offering health plans and private assistance, called supplementary health systems. Given this context, the theme of this work is the study of the effect of psychological reactance on...

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Veröffentlicht in:BBR - Brazilian Business Review
Hauptverfasser: Diego Nogueira Rafael, Evandro Luiz Lopes
Format: Artigo
Sprache:Inglês
Veröffentlicht: FUCAPE Business School 2019
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Online-Zugang:https://www.redalyc.org/articulo.oa?id=123058882001
https://www.redalyc.org/journal/1230/123058882001/
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