Dynamic of Innovation in Services for Consumers at the Bottom of the Pyramid
This paper aims to analyze the dynamic of innovation in services for consumers at the bottom of the pyramid (BoP). For this purpose, a framework composed of innovation dimensions, capabilities and infrastructure was developed. To assess the framework behavior...
I tiakina i:
| I whakaputaina i: | BBR - Brazilian Business Review |
|---|---|
| Ngā kaituhi matua: | , |
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
FUCAPE Business School
2017
|
| Ngā marau: | |
| Urunga tuihono: | https://www.redalyc.org/articulo.oa?id=123053350004 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|