Dynamic of Innovation in Services for Consumers at the Bottom of the Pyramid
This paper aims to analyze the dynamic of innovation in services for consumers at the bottom of the pyramid (BoP). For this purpose, a framework composed of innovation dimensions, capabilities and infrastructure was developed. To assess the framework behavior...
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| Pubblicato in: | BBR - Brazilian Business Review |
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| Autori principali: | , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
FUCAPE Business School
2017
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=123053350004 |
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