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Dynamic of Innovation in Services for Consumers at the Bottom of the Pyramid

This paper aims to analyze the dynamic of innovation in services for consumers at the bottom of the pyramid (BoP). For this purpose, a framework composed of innovation dimensions, capabilities and infrastructure was developed. To assess the framework behavior...

Бүрэн тодорхойлолт

-д хадгалсан:
Номзүйн дэлгэрэнгүй
-д хэвлэсэн:BBR - Brazilian Business Review
Үндсэн зохиолчид: Gibson Meira Oliveira, André Gustavo Carvalho Machado
Формат: Artigo
Хэл сонгох:Inglês
Хэвлэсэн: FUCAPE Business School 2017
Нөхцлүүд:
Онлайн хандалт:https://www.redalyc.org/articulo.oa?id=123053350004
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