Validación del modelo simbólico-cultural del comportamiento del consumidor
In this article the validation process of the simbolic-cultural model proposed by Páramo (1999) is presented. For doing it, first of all, the main theoretical elements are synthesized. Then, taking a sample of 189 people coming from different social levels living in the Metropolitan Area of Bucaram...
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| Udgivet i: | Revista Colombiana de Marketing |
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| Principais autores: | , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidad Autónoma de Bucaramanga
2001
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=10900305 |
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