Validación del modelo simbólico-cultural del comportamiento del consumidor
In this article the validation process of the simbolic-cultural model proposed by Páramo (1999) is presented. For doing it, first of all, the main theoretical elements are synthesized. Then, taking a sample of 189 people coming from different social levels living in the Metropolitan Area of Bucaram...
में बचाया:
| में प्रकाशित: | Revista Colombiana de Marketing |
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| मुख्य लेखकों: | , |
| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
Universidad Autónoma de Bucaramanga
2001
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| विषय: | |
| ऑनलाइन पहुंच: | https://www.redalyc.org/articulo.oa?id=10900305 |
| टैग: |
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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