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Dimensiones y medición de la calidad de servicio en empresas hoteleras

This work pursues a double objective. The first one, the measurement using as an instrument the SERVQUAL scale, of the quality service provided by the hotel sector of the Cantabria Community. The second objective is to identify, starting from a carrying out of a factorial analysis, the most importan...

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Bibliografiska uppgifter
I publikationen:Revista Colombiana de Marketing
Huvudupphov: María Concepción López Fernández, Ana María Serrano Bedia
Materialtyp: Artigo
Språk:Inglês
Utgiven: Universidad Autónoma de Bucaramanga 2001
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Länkar:https://www.redalyc.org/articulo.oa?id=10900303
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