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Multi-criteria decision-making leveraged by text analytics and interviews with strategists
Strategic decision-making in organisations is a complex process affected by preferences, experiences, perspectives, and knowledge, which, in most cases, are ambiguous, contradictory, and represented in unstructured data. This paper develops a methodological framework to address strategic decision-ma...
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| Publicado no: | J Market Anal |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Palgrave Macmillan UK
2021
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8317142/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1057/s41270-021-00125-8 |
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