Multi-criteria decision-making leveraged by text analytics and interviews with strategists

Strategic decision-making in organisations is a complex process affected by preferences, experiences, perspectives, and knowledge, which, in most cases, are ambiguous, contradictory, and represented in unstructured data. This paper develops a methodological framework to address strategic decision-ma...

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Shranjeno v:
Bibliografske podrobnosti
izdano v:J Market Anal
Main Authors: Rave, Jorge Iván Pérez, Álvarez, Gloria Patricia Jaramillo, Morales, Juan Carlos Correa
Format: Artigo
Jezik:Inglês
Izdano: Palgrave Macmillan UK 2021
Teme:
Original Article
Online dostop:https://ncbi.nlm.nih.gov/pmc/articles/PMC8317142/
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1057/s41270-021-00125-8
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