Wird geladen...
Multi-criteria decision-making leveraged by text analytics and interviews with strategists
Strategic decision-making in organisations is a complex process affected by preferences, experiences, perspectives, and knowledge, which, in most cases, are ambiguous, contradictory, and represented in unstructured data. This paper develops a methodological framework to address strategic decision-ma...
Gespeichert in:
| Veröffentlicht in: | J Market Anal |
|---|---|
| Hauptverfasser: | , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Palgrave Macmillan UK
2021
|
| Schlagworte: | |
| Online Zugang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8317142/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1057/s41270-021-00125-8 |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|