A carregar...

Increasing saving intentions through leaderboards: A gamification approach

Saving money is important but challenging. To spur financial saving intentions, we propose a new strategy—gamification. Specifically, we investigate the effectiveness of competitive leaderboards in increasing individuals’ saving intentions. The results of two studies (total N = 618) show consistentl...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Publicado no:PLoS One
Main Authors: Zhang, Yi, van Horen, Femke, Zeelenberg, Marcel
Formato: Artigo
Idioma:Inglês
Publicado em: Public Library of Science 2021
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC8046219/
https://ncbi.nlm.nih.gov/pubmed/33852603
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0249283
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!