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Increasing saving intentions through leaderboards: A gamification approach
Saving money is important but challenging. To spur financial saving intentions, we propose a new strategy—gamification. Specifically, we investigate the effectiveness of competitive leaderboards in increasing individuals’ saving intentions. The results of two studies (total N = 618) show consistentl...
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| Publicado no: | PLoS One |
|---|---|
| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Public Library of Science
2021
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8046219/ https://ncbi.nlm.nih.gov/pubmed/33852603 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0249283 |
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