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Increasing saving intentions through leaderboards: A gamification approach

Saving money is important but challenging. To spur financial saving intentions, we propose a new strategy—gamification. Specifically, we investigate the effectiveness of competitive leaderboards in increasing individuals’ saving intentions. The results of two studies (total N = 618) show consistentl...

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Dades bibliogràfiques
Publicat a:PLoS One
Autors principals: Zhang, Yi, van Horen, Femke, Zeelenberg, Marcel
Format: Artigo
Idioma:Inglês
Publicat: Public Library of Science 2021
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Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC8046219/
https://ncbi.nlm.nih.gov/pubmed/33852603
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0249283
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