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Does the cowl make the monk? Detecting counterfeits in brand names versus logos

Companies and products are identified by their brand names, which are typically written with a specific letter style, color, and design (i.e., logos). This graphical information offers a distinctive image that facilitates their recognition. However, the uniqueness of these configuration cues may mak...

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Detalhes bibliográficos
Publicado no:Psychon Bull Rev
Main Authors: Perea, Manuel, Baciero, Ana, Rocabado, Francisco, Marcet, Ana
Formato: Artigo
Idioma:Inglês
Publicado em: Springer US 2021
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7872310/
https://ncbi.nlm.nih.gov/pubmed/33565044
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3758/s13423-020-01863-z
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