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Does the cowl make the monk? Detecting counterfeits in brand names versus logos

Companies and products are identified by their brand names, which are typically written with a specific letter style, color, and design (i.e., logos). This graphical information offers a distinctive image that facilitates their recognition. However, the uniqueness of these configuration cues may mak...

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Veröffentlicht in:Psychon Bull Rev
Hauptverfasser: Perea, Manuel, Baciero, Ana, Rocabado, Francisco, Marcet, Ana
Format: Artigo
Sprache:Inglês
Veröffentlicht: Springer US 2021
Schlagworte:
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC7872310/
https://ncbi.nlm.nih.gov/pubmed/33565044
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3758/s13423-020-01863-z
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