Wordt geladen...
Segmenting customers according to online word-of-mouth about hotels
There is a renewed interest in the study of online word-of-mouth behavior due to the increasing use of the Internet and the development of social networks. This paper focuses on the receiver perspective to analyze the unequal influence of the antecedents of online consumer searches. The main purpose...
Bewaard in:
| Gepubliceerd in: | Serv Bus |
|---|---|
| Hoofdauteurs: | , , |
| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Springer Berlin Heidelberg
2021
|
| Onderwerpen: | |
| Online toegang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7861002/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s11628-020-00435-4 |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|