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Segmenting customers according to online word-of-mouth about hotels
There is a renewed interest in the study of online word-of-mouth behavior due to the increasing use of the Internet and the development of social networks. This paper focuses on the receiver perspective to analyze the unequal influence of the antecedents of online consumer searches. The main purpose...
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| 發表在: | Serv Bus |
|---|---|
| Main Authors: | , , |
| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Springer Berlin Heidelberg
2021
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| 主題: | |
| 在線閱讀: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7861002/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s11628-020-00435-4 |
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