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The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs
BACKGROUND: European countries face fiscal pressure regarding the long-term sustainability of their healthcare system due to increasing levels of public health expenditures and mounting demographic pressures. The promotion of generic drugs is considered to be an efficient means to tackle these chall...
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| Publicado no: | J Pharm Policy Pract |
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| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BioMed Central
2021
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7831199/ https://ncbi.nlm.nih.gov/pubmed/33487179 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s40545-020-00293-5 |
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