The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs

BACKGROUND: European countries face fiscal pressure regarding the long-term sustainability of their healthcare system due to increasing levels of public health expenditures and mounting demographic pressures. The promotion of generic drugs is considered to be an efficient means to tackle these chall...

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Bibliographic Details
Published in:J Pharm Policy Pract
Main Authors: Aufegger, Lisa, Yanar, Celine, Darzi, Ara, Bicknell, Colin
Format: Artigo
Language:Inglês
Published: BioMed Central 2021
Subjects:
Research
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC7831199/
https://ncbi.nlm.nih.gov/pubmed/33487179
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s40545-020-00293-5
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