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Customer Centricity in Medical Affairs Needs Human-centric Artificial Intelligence

The evolution of healthcare, together with the changing behaviour of healthcare professionals, means that medical affairs functions of pharmaceutical organisations are constantly reinventing themselves. The emergence of digital ways of working, expedited by the COVID-19 pandemic, means that pharmace...

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Detalhes bibliográficos
Publicado no:Pharmaceut Med
Main Authors: Bedenkov, Alexander, Moreno, Carmen, Agustin, Lyra, Jain, Nipun, Newman, Amy, Feng, Lana, Kostello, Greg
Formato: Artigo
Idioma:Inglês
Publicado em: Springer International Publishing 2021
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7814264/
https://ncbi.nlm.nih.gov/pubmed/33464482
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s40290-020-00378-1
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