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Customer Centricity in Medical Affairs Needs Human-centric Artificial Intelligence

The evolution of healthcare, together with the changing behaviour of healthcare professionals, means that medical affairs functions of pharmaceutical organisations are constantly reinventing themselves. The emergence of digital ways of working, expedited by the COVID-19 pandemic, means that pharmace...

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Bibliografiske detaljer
Udgivet i:Pharmaceut Med
Main Authors: Bedenkov, Alexander, Moreno, Carmen, Agustin, Lyra, Jain, Nipun, Newman, Amy, Feng, Lana, Kostello, Greg
Format: Artigo
Sprog:Inglês
Udgivet: Springer International Publishing 2021
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC7814264/
https://ncbi.nlm.nih.gov/pubmed/33464482
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s40290-020-00378-1
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