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Customer Centricity in Medical Affairs Needs Human-centric Artificial Intelligence

The evolution of healthcare, together with the changing behaviour of healthcare professionals, means that medical affairs functions of pharmaceutical organisations are constantly reinventing themselves. The emergence of digital ways of working, expedited by the COVID-19 pandemic, means that pharmace...

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Dades bibliogràfiques
Publicat a:Pharmaceut Med
Autors principals: Bedenkov, Alexander, Moreno, Carmen, Agustin, Lyra, Jain, Nipun, Newman, Amy, Feng, Lana, Kostello, Greg
Format: Artigo
Idioma:Inglês
Publicat: Springer International Publishing 2021
Matèries:
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC7814264/
https://ncbi.nlm.nih.gov/pubmed/33464482
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s40290-020-00378-1
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