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Customer experiences in the age of artificial intelligence
Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a lack of empirical research into AI-enabled customer experiences. Hence, this study aims to analyse how the integration of AI in shopping can lead to an improved AI-enabled customer experience. We propo...
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| Udgivet i: | Comput Human Behav |
|---|---|
| Main Authors: | , , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Elsevier Ltd.
2021
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7463275/ https://ncbi.nlm.nih.gov/pubmed/32905175 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.chb.2020.106548 |
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