Transforming Customer Experience through Artificial Intelligence: The Marketers’ Perspective
Purpose – The emergence of artificial intelligence (AI) created many opportunities for improving and enhancing customer experiences in the digital environment. The aim of this paper is to highlight the main areas of customer experience improvements and enhancements based on the application of artifi...
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2024-01-01
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| Sarja: | Tržište |
| Aiheet: | |
| Linkit: | https://hrcak.srce.hr/file/473059 |
| Tagit: |
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