Mediating Role of Customer Experience in Social Media Marketing and Purchase Intention: A Case Study
In today’s dynamic business environment, the idea of customer experience gained significant importance among practitioners as well as academics. Many managers and service researchers now are interested in customer experience. However, research on customer experience about social media marketing role...
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| Médium: | Artigo |
| Jazyk: | Árabe |
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King Faisal University
2020-03-01
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| Edice: | Scientific Journal of King Faisal University: Humanities and Management Sciences |
| Témata: | |
| On-line přístup: | https://services.kfu.edu.sa/ScientificJournalHumanity/en/Home/ContentsDetails/4674 |
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