Transforming Customer Experience through Artificial Intelligence: The Marketers’ Perspective

Purpose – The emergence of artificial intelligence (AI) created many opportunities for improving and enhancing customer experiences in the digital environment. The aim of this paper is to highlight the main areas of customer experience improvements and enhancements based on the application of artifi...

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Egile nagusia:	Vatroslav Škare
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2024-01-01
Saila:	Tržište
Gaiak:	customer experience artificial intelligence personalization
Sarrera elektronikoa:	https://hrcak.srce.hr/file/473059
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!