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Overabundance of unhealthy food advertising targeted to children on Guatemalan television

To assess, for the first time, the extent (by hour channel) and nature (e.g. persuasive marketing techniques (PMT) and health-related claims) of unhealthy food advertisements (ads) targeted at children (3–11 years) on the six most-watched television (TV) channels in Guatemala. We recorded 864 h of v...

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Detalhes bibliográficos
Publicado no:Health Promot Int
Main Authors: Cosenza-Quintana, Emma Lucia, Morales-Juárez, Analí, Ramirez-Zea, Manuel, Vandevijvere, Stefanie, Kroker-Lobos, Maria F
Formato: Artigo
Idioma:Inglês
Publicado em: Oxford University Press 2020
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7785310/
https://ncbi.nlm.nih.gov/pubmed/32060503
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/heapro/daaa002
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