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“You” speaks to me: Effects of generic-you in creating resonance between people and ideas

Creating resonance between people and ideas is a central goal of communication. Historically, attempts to understand the factors that promote resonance have focused on altering the content of a message. Here we identify an additional route to evoking resonance that is embedded in the structure of la...

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Bibliografski detalji
Izdano u:Proc Natl Acad Sci U S A
Glavni autori: Orvell, Ariana, Kross, Ethan, Gelman, Susan A.
Format: Artigo
Jezik:Inglês
Izdano: National Academy of Sciences 2020
Teme:
Online pristup:https://ncbi.nlm.nih.gov/pmc/articles/PMC7733818/
https://ncbi.nlm.nih.gov/pubmed/33229556
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1073/pnas.2010939117
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