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Message framing and self-conscious emotions help to understand pro-environment consumer purchase intention: an ERP study

Message framing plays an important role in advertising strategies and has been studied from various perspectives in different behavioral researches. In this study Event Rated Potentials technique helped to examine the neural mechanism of message framing effect on self-conscious emotions of pride and...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Τόπος έκδοσης:Sci Rep
Κύριοι συγγραφείς: Zubair, Muhammad, Iqbal, Sidra, Usman, Sardar Muhammad, Awais, Muhammad, Wang, Ruining, Wang, Xiaoyi
Μορφή: Artigo
Γλώσσα:Inglês
Έκδοση: Nature Publishing Group UK 2020
Θέματα:
Διαθέσιμο Online:https://ncbi.nlm.nih.gov/pmc/articles/PMC7591878/
https://ncbi.nlm.nih.gov/pubmed/33110155
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1038/s41598-020-75343-8
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