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Message framing and self-conscious emotions help to understand pro-environment consumer purchase intention: an ERP study
Message framing plays an important role in advertising strategies and has been studied from various perspectives in different behavioral researches. In this study Event Rated Potentials technique helped to examine the neural mechanism of message framing effect on self-conscious emotions of pride and...
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| Publicado no: | Sci Rep |
|---|---|
| Main Authors: | , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Nature Publishing Group UK
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7591878/ https://ncbi.nlm.nih.gov/pubmed/33110155 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1038/s41598-020-75343-8 |
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