A carregar...

Message framing and self-conscious emotions help to understand pro-environment consumer purchase intention: an ERP study

Message framing plays an important role in advertising strategies and has been studied from various perspectives in different behavioral researches. In this study Event Rated Potentials technique helped to examine the neural mechanism of message framing effect on self-conscious emotions of pride and...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Publicado no:Sci Rep
Main Authors: Zubair, Muhammad, Iqbal, Sidra, Usman, Sardar Muhammad, Awais, Muhammad, Wang, Ruining, Wang, Xiaoyi
Formato: Artigo
Idioma:Inglês
Publicado em: Nature Publishing Group UK 2020
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7591878/
https://ncbi.nlm.nih.gov/pubmed/33110155
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1038/s41598-020-75343-8
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!