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Attentional and emotional brain response to message framing in context of green marketing
BACKGROUND: Message framing plays an important role in advertising strategies and has been studied from various perspectives in different behavioral studies. NEW METHOD: This study employs the event-related potential technique to examine attentional and emotional brain processing as influenced by me...
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| Publicat a: | Heliyon |
|---|---|
| Autors principals: | , , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Elsevier
2020
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7519354/ https://ncbi.nlm.nih.gov/pubmed/33005782 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.heliyon.2020.e04912 |
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