Attentional and emotional brain response to message framing in context of green marketing

BACKGROUND: Message framing plays an important role in advertising strategies and has been studied from various perspectives in different behavioral studies. NEW METHOD: This study employs the event-related potential technique to examine attentional and emotional brain processing as influenced by me...

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Kaydedildi:
Detaylı Bibliyografya
Yayımlandı:Heliyon
Asıl Yazarlar: Zubair, Muhammad, Wang, Xiaoyi, Iqbal, Sidra, Awais, Muhammad, Wang, Ruining
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Elsevier 2020
Konular:
Research Article
Online Erişim:https://ncbi.nlm.nih.gov/pmc/articles/PMC7519354/
https://ncbi.nlm.nih.gov/pubmed/33005782
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.heliyon.2020.e04912
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