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Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response

The growing concern for health is currently a global trend, so promoting healthy products is an opportunity that companies can exploit to differentiate their products in highly competitive markets. The purpose of this research is to examine the antecedents of social media advertising value and their...

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Dettagli Bibliografici
Pubblicato in:Int J Environ Res Public Health
Autori principali: Cuesta-Valiño, Pedro, Rodríguez, Pablo Gutiérrez, Núñez-Barriopedro, Estela
Natura: Artigo
Lingua:Inglês
Pubblicazione: MDPI 2020
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC7560053/
https://ncbi.nlm.nih.gov/pubmed/32899852
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/ijerph17186463
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