The Impact of Social Media Advertising on Consumers' Purchasing Decisions

With the rapid development and popularity of social media, social media advertising has become an indispensable part of enterprise marketing strategy. This study aims to explore the impact of social media advertising on consumers' purchasing decisions. Through literature review, questionnaire survey...

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Bibliografski detalji

Glavni autor:	Deng Li
Format:	Artigo
Jezik:	Inglês
Izdano:	EDP Sciences 2025-01-01
Serija:	SHS Web of Conferences
Teme:	financial regulation big data applications compliance risk monitoring transparency enhancement
Online pristup:	https://www.shs-conferences.org/articles/shsconf/pdf/2025/06/shsconf_fems2025_01012.pdf
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