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Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response

The growing concern for health is currently a global trend, so promoting healthy products is an opportunity that companies can exploit to differentiate their products in highly competitive markets. The purpose of this research is to examine the antecedents of social media advertising value and their...

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Detalles Bibliográficos
Publicado en:Int J Environ Res Public Health
Autores principales: Cuesta-Valiño, Pedro, Rodríguez, Pablo Gutiérrez, Núñez-Barriopedro, Estela
Formato: Artigo
Lenguaje:Inglês
Publicado: MDPI 2020
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Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC7560053/
https://ncbi.nlm.nih.gov/pubmed/32899852
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/ijerph17186463
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